Rapper/actor and all around ‘entreprenegro’ Ludacris, recently announced that he will be developing a cognac this summer/fall since visiting a wine and spirits trade show in Bordeaux this week.

The $38 bottle cognac is expected to launch this July in Norway and will likely make its US debut in September.

Luda is said to be working with a Norwegian owned cognac producer Birkedal Hartman who’s responsible for a brand called Conjure.

A record label executive he may be, but Luda confirmed his level of interest by involving himself on a practical level.

“I went to Cognac and blended it myself from 14 different samples. It’s not just me attaching my name to it,” he explained. “Whenever I involve myself in a business, I submerge myself in it.

“I wanted to learn as much as possible. It was great. It gave me a new appreciation for cognac.”