Ever since Mac Dre was gunned down in Kansas City in 2004, the tension between the Bay and K.C. has been thicker than a 2 by 4.

The truth is, Kansas City loves what the Bay represents and vice versa. There was an unfortunate incident six years ago that claimed a West Coast Legend, but perhaps it’s time to mend the fences?

E-40 took it upon himself to test the waters and K.C. loved every minute of it. During his set, the Vallejo born and bred rapper took the time to acknowledge Tech N9ne’s Strange Music as the #1 independent label in the world. Thereafter, he went into a series of old school favorites for an appreciative crowd.

Among them were “Sprinkle Me,” “One Luv” and “Captain Save A Hoe.” Then he topped it off with that new, new… “Bitch!”

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Amidst the decision of the summer of 2010, E-40 looks to have recruited his own free agent to Landy Cognac, with whom he’s a veteran spokesman.

Landy has presumably been after Snoop Dogg for some time and the influence of the Bay Area Ambassador had to help lure him onto the award winning brand considered by some as the “New Generation of Cognac.”

The Beverage Testing Institute recently recognized Landy’s XO with 96 points and Landy also earned its second consecutive “Double Gold Medal” for its VSOP by the 2009 San Francisco World Spirits Competition.

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And they still ain’t learned… Hard to believe it was sixteen years ago when The Click dropped this gem. Even harder to believe they did so and it would still apply today.

The visuals from this video are both entertaining and nostalgic. It’s a reminder of how bomb the early ’90s were and a blueprint of how NOT to act.

Pickin’ up a breezie with three kids off the street? Not pimpin’ homie.

Buyin’ her a designer bag before seeing the inside parts of her apartment… then eating breakfast in bed the next morning? Not player mayne.

If you already know, it’s par for the course. If you don’t, pay attention. Pay close attention.

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BOSSES WILL BOSS
WORDS: N. ALI EARLY

E-40’s been in the game a long damn time. He’s sold millions of albums, an anthem or three on every one; been major and taught most of your favorite rappers how to get down independently – by observation of course, cause we all know the game is to be sold, not told.

He’s a self made millionaire and an example of what to do & how to do it. He’s initiated an energy about slang that had never been seen or heard of before him – even in the Yay. He’s hands down the most charismatic rapper in Hip Hop and has more born swag than your favorite emcee could ever dream. He’s done laps around dozens of one hit wonders and is signed to his son’s label, whose beats he now spits over.

Still he wants more.

“It’s gon’ be a marathon, not a sprint,” says 40, confident and ready for his second turn at full independence. “I’m in it for the long run and it’s going to be nonstop.”

If it wasn’t for his departure from Warner Brothers, which proved to be a great short term fit with Lil Jon and Co., we might not know 40 still had it in him. But here he is; back in the thick of it, handlin’ his alongside the youngstas.

“It’s independent’s day,” he says with an obvious smile. “It’s like, fuck double platinum. I’m tryna go double profit. It ain’t about first week sales or none of that. When I was independent if I had sold 12,000 the first week, I was happy. And we just kept milkin’ it until it became 100,000 and from a 100,000 to 150,000. That’s why I say, ‘the grit don’t quit.’”

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Bosses will be bosses. This we know. Leave it up to the Bay Area Ambassador E-40, to put it all the way in perspective.

Feezy chose some select hip hop royalty to pitch in on the new Boss’ anthem and our friends at Cashmere Agency were kind enough to share behind the scenes footage of what looks to be a dope visual.

Among the impresario bunch is Jazze Pha – who also produces and provides the hook – Snoop Dogg and the Godfather of the Bay, Too Short. Oh, and David Banner drops by for good measure.

Shot in Southern Cali, the setting is something of old school, mob boss proportions, whereby the four (five?) characters call a special meeting. We can only surmise that they handle their business inside the confines of a plush club over Landy cocktails?

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