A couple of weeks ago veteran West Coast rapper Ice Cube announced his plans to drop a new album this summer, ultimately causing quite a stir.

Normal you say for a veteran rapper of Cube’s caliber to want to begin the promotional push for his ninth solo release? Well, it would have been save for the name - I AM THE WEST – he chose to describe it.

Understandably, the 40 year old pioneer has gotten his fair share of flack for such an audacious claim. So he took to his blog again to address the responses he’s gotten and heard from the youngstas.

I knew, as soon as I named my record, I AM THE WEST… Suckas would come out the wood work and have something to say about it.

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It’s been a good, long 7 years, but the beef between Atlanta rapper Ludacris and Bill O’Reily, is finally over.

Not that O’Reily cared or anything. It’s what he works for. It’s how he’s become famous or infamous, if you will. It’s more or less, what he lives for.

Ludacris is the one that actually thought about it all these years and confronted the conservative talk show host the first opportunity he got.

“The first thing I said to him was, ‘I want to meet the guy who has had so much to say about me, but knows absolutely nothing about me’,” Ludacris said.

“I identified that I wanted to speak to him when I saw his name on the guest list. I looked at what table he was on, and I walked my a** straight to that table.”

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Actress Lindsay Lohan has decided to bring a $100 million dollar lawsuit against E*Trade for using her name and characterization without her permission in a commercial.

According to the suit, Lohan is among celebrities such as Madonna and Oprah that are well recognized by only their first names.

The ad, which first aired during the Super Bowl, features a baby chatting with his girlfriend over the internet. At one point, the girlfriend asked him about “that milkaholic Lindsay” when another baby girl pops up on his screen and shouts “Milka-what?!”

E*Trade, a company used for online trading, has issued no comment on the lawsuit.

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If it seems like just the other month DMX was released from an Arizona jail and he vowed to turn over a new leaf, it was. His attempts at turning his life over to God may still be intact and he may have had every intention of never returning to AZ.

However, the demons of his past won’t let go.

X was arrested yesterday on charges of having used illegal drugs in the past nine months, a violation of his parole and according to TMZ, was taken into custody.

“He’s been battling addiction for some time and he’s in need of treatment,” says X’s lawyer, Gary Jenkins.

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Two days ago Philadelphia Inquirer sports columnist Stephen A. Smith described Allen Iverson as an athlete in a world of trouble. He claimed Iveson has been banned from Atantic City & Detroit casinos and that the former league MVP has a serious drinking problem.

Smith cited numberous NBA sources are worried that Iverson will either drink his way to his death or gamble his life away.

Iverson began his second stint with the Sixers this year when he wore out his welcome in Memphis and appeared to be back on track. He left the team on December 20th to be with his sick daughter, only to be served divorce papers from his wife Tawanna on March 4th.

The Sixers severed ties with him the same day.

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