Not like he ever had to prove it to us. We’ve been known Willie Joe was a monster, but that was a benefit of having seen his movement materialize in the flesh.

Since moving back to the Bay, the Fresh Prince of Vallejo has done much to reclaim his throne and his viral campaign is easily among the best on the ‘Net (we still love you Teairra Mari!)

This latest joint, “Focus,” puts it all in perspective. After working his way from a gig at the airport to emerging as one of the most talked about underground emcees in Altanta, Joe’s promising career seemed poised to take off. Two failed record deals later, he’s all but faced with starting all over again – this time on his native soil.

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The Fly Nigga Movement is in full effect, even if its founding members Willie Joe, Traxamillion and Nio The Gift are currently in the midst of pushing dolo efforts.

Drew Gooden’s little brother makes a case for himself as The Coldest young nigga in this muthaf*ckin’ buildin’ tonite… as well as the Prince of the Bay serving up swift, witty lyrics and a superb delivery.

No telling where he is, but our guess it isn’t the Rich.

Nio does however, hold it down for the Southside, telling a story that’s sure to grow on the common rap enthusiast.

FNM. Nio The Gift. Like that there B. Learn about it.

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Watts’ native Jay Rock has been gettin’ it in the past month or so… not to say he wasn’t busy prior to, but recently, the “Takeover” campaign has gone full throttle. The track below represents the most recent installment – days 10 thru 13 – of an impressive string of street hits.

Jay Rock | “Full Time Gangsta”

The track below is the product of a joint venture between Willie Joe, Traxamillion, Nio Tha Gift and Erk tha Jerk. No word as to when the album is dropping, but you can only expect great things from a collaborative effort like this one. Great look for the Yay.

Enjoy!

FNM (Fly Nigga Movement) | “Work”