Actress Lindsay Lohan has decided to bring a $100 million dollar lawsuit against E*Trade for using her name and characterization without her permission in a commercial.

According to the suit, Lohan is among celebrities such as Madonna and Oprah that are well recognized by only their first names.

The ad, which first aired during the Super Bowl, features a baby chatting with his girlfriend over the internet. At one point, the girlfriend asked him about “that milkaholic Lindsay” when another baby girl pops up on his screen and shouts “Milka-what?!”

E*Trade, a company used for online trading, has issued no comment on the lawsuit.

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