BOSSES WILL BOSS
WORDS: N. ALI EARLY

E-40’s been in the game a long damn time. He’s sold millions of albums, an anthem or three on every one; been major and taught most of your favorite rappers how to get down independently – by observation of course, cause we all know the game is to be sold, not told.

He’s a self made millionaire and an example of what to do & how to do it. He’s initiated an energy about slang that had never been seen or heard of before him – even in the Yay. He’s hands down the most charismatic rapper in Hip Hop and has more born swag than your favorite emcee could ever dream. He’s done laps around dozens of one hit wonders and is signed to his son’s label, whose beats he now spits over.

Still he wants more.

“It’s gon’ be a marathon, not a sprint,” says 40, confident and ready for his second turn at full independence. “I’m in it for the long run and it’s going to be nonstop.”

If it wasn’t for his departure from Warner Brothers, which proved to be a great short term fit with Lil Jon and Co., we might not know 40 still had it in him. But here he is; back in the thick of it, handlin’ his alongside the youngstas.

“It’s independent’s day,” he says with an obvious smile. “It’s like, fuck double platinum. I’m tryna go double profit. It ain’t about first week sales or none of that. When I was independent if I had sold 12,000 the first week, I was happy. And we just kept milkin’ it until it became 100,000 and from a 100,000 to 150,000. That’s why I say, ‘the grit don’t quit.’”

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Watamelon’s back with another bumble! This marks five since the initial push for Revenue Retrievin’ Day Shift and Revenue Retrievin’ Night Shift.

It’s a casual stroll through the neighborhood, but don’t think for a minute this ain’t mob music.

“Undastandz Me” is easily one of the more attention grabbing tracks on the album and coincidentally reminds the listener how OG the Vallejo Boss is without sacrificing his desire to reel in the youngstas.

In other words, this beat’ll make ya lungs collapse… VIDEO INSIDE

Dr. Skrill is back with another slumper and yo Mama may not approve… That, however, does  not mean you won’t continue to keep company with the object of her disfavor.

He comes in all shapes and sizes and though he carries the same name wherever he surfaces, has a cult following that traces back to the ’70s.

He’s on the block. He’s in and around every university across the country. He’s in the locker-room. He’s standing there waiting to congratulate you after a victory and he’s at the party. In fact, he IS the party.

And yes, you brilliant spirit, you guessed it… He is the Weedman!

So go head and tell Moms you know him…

In real life, she prolly does too.

VIDEO INSIDE

The buzz for Revenue Retrievin’ (Day Shift & Night Shift) is coming on hard and heavy in anticipation for a release later this month. It should stay that way as long as the Cashmere Agency has anything to do with it.

Here’s some exclusive footage from the Ambassador’s work place (that’s a studio… any studio) where he breaks down the science behind the album(s) and how he’s made it 22 years up in this.

Hard work, innovative spit and self editing. No computers. No blackberry notes. Just a pen, a pad and the microphone.

Real classical type shit right there!!

The results will be available in stores and online March 30th.

VIDEO INSIDE

The big homie chopped the dreads off and went straight back to the block on this one.

Granted, there will be other mainstream tracks that dissuade faithful 40 listeners from the routine bump, but this is a great sign for Revenue Retrievin’ (Day & Night Shift).

Albums slated for a March 30, 2010 release on Heavy On The Grind Entertainment/ E.M.I/ Sickwidit Records.

We’re a little tardy with this, but it sounds good any day of the week. So if you’ve already peeped it, lock in again and bob that there head.

NEW SLAP INSIDE